Imagining an emotional Art de la Table for the French brand of exceptional syrups 1883, from container design to the pastry bell cloche.
1883 Syrups, the prestige of aroma.
1883 is the leading French brand in premium syrups. Its excellence comes from the Maitres Sirupiers, who craft each syrup like a perfume, pursuing aromatic precision and creativity.
Design at the heart of the experience.
For 1883, design sits at the core of its identity, turning syrup into a premium experience halfway between gastronomy and mixology - a world the brand calls Haute Sironomie. In the heart of the French Alps, the brand has set up its drink design center: a creative research space where designers, chefs and mixologists reinvent the use of syrup, carrying this tradition toward new, prestigious, emotional and daring directions.
The Drink Design French Patisserie
The collective
For their bold new collection, the French brand 1883 called on product designer Clement Boutillonto join the drink design center alongside Ludovic Loizon: two-time French Barista Champion, and the Dorner Freres, founders of their own artisanal pastry house and coffee shop in Lyon.
French Patisserie
French Patisserie by 1883 is a collection of 9 syrups boldly inspired by French pastry-making. The croissant, for instance, becomes aromatic and shakes up coffee shop conventions. The mission: to create a new tasting experience around the French Patisserie collection by weaving drink, pastry and tableware into one shared story.
The design concepts.
Modernizing tradition.
Where 1883 reinvents pastry, the designer does the same for tableware.
Together, they imagine a tasting built around three syrups: croissant, flan and paris-brest. The ritual takes shape - the gestures, the spectacle to come.
Here, the croissant is sipped, the coffee is crunched, the Paris-Brest wheel melts into the cup, the flan caramelizes before our eyes and is drunk while we sip the glass of milk that comes with it.
Cup design
The designer sketches the answer, starting with the choice of material: earthenware, the old-fashioned kind, fragile and long shelved. Here he gives it a new aesthetic - minimal, contemporary, almost playful. It becomes surprising through its shape, but also through a whiteness rarely seen, distinctly contemporary.
The set's design is inspired by the pastry chef's gestures. Cups and trays are handmade the way a pastry artisan works their craft - rolling, cutting and shaping the dough. The result: minimalist, refined forms where the design highlights this handmade aesthetic and the beauty of the craft.
The croissant, an iconic piece of the tasting.
If the tasting must end with a croissant, it should end in style.
The glass creates a break in the experience and becomes a bold piece through both its design and its use. It turns sculptural, airy, almost suspended - inspired by the croissant's crescent curves, which here seem to take flight. A matching piece, perfectly balanced, designed to hold a single coffee bean.
The spectacle: reinventing the pastry box.
How do you build one cohesive story around these different drinks?
The designer chooses to steer the brand toward the codes of luxury, turning the pastry box into an object of surprise. The box is a symbol - of sharing, of gifting, of surprise, but also of savoir-vivre. The designer opts for boldness, drawing a generous cloche inspired by the charlotte cake, building mystery until the moment it's lifted. A piece that captures attention and reveals emotion.
Design interview
Artistic direction and communication strategy: Les Gens & Vous
Product design, 3D modeling and production follow-up: Clement Boutillon,
Set design: Marion Lavallez
Video: Studio Lamadone
Live photos: Matthias Carpentier
Packshot photography: Jules Roeser